In 2024, we launched the 'Live' TVC, which highlighted the importance of maintaining good gut health. The campaign focused on Yakult’s unique ?????????????????? ????????? strain Shirota (LcS), renowned for delivering 8 billion live cultures in every bottle and ensuring they reach the intestine alive.

This TVC built on the foundation set by our earlier "Troops" spot, which introduced the campaign by showcasing an army of 8 billion LcS dedicated to PROTECT-TIYAN (tummy protection) for the family. Both videos work together to remind audiences, old and new, why Yakult remains the leading probiotic health drink in the Philippines.