With KidZania Manila, PerkComm crafted a new generation of citizens—Generation KZ—who value hard work and joy in achievement. We conveyed this by teaching life skills through the art of play. Our "Little Grown Ups" video, with the message "Building a better world," reinforced KidZania’s commitment to shaping young minds. 

Supported by equally engaging print materials, the campaign succeeded in blending both learning and fun. Although Kidzania Manila has closed its doors, the mission to inspire future leaders continues to guide us.